Lead creative direction, ecommerce, campaigns, product communication, distributor enablement, CRM, and applied AI work across Perfect Pools and Water Warrior Services. The role connects customer-facing design with the systems behind it: purchase paths, landing pages, product imagery, manuals, dealer resources, contact cleanup, intent routing, source-backed answers, and Jarvis—an internal AI-assisted business tool built around live sources, human approvals, and documented evaluation. Commercial results reflect shared execution across the wider marketing and sales operation.

Supported digital performance across 26 Chevrolet dealership groups with dealer-specific strategy and assets spanning websites, local SEO, vehicle detail pages, EV education, inventory creative, social content, email, and brand consistency. Built reusable Notion dashboards, audit tools, and actionable guides to organize recommendations and stakeholder follow-through. Nominated for quarterly recognition for dealer support and actionable digital recommendations.

Co-founded 180 Style, a wardrobe styling, luxury concierge, and creative-services business. Led creative direction, brand strategy, partnerships, content, events, customer experience, and a four-person team, connecting intake, consultation, personal shopping, communication, and day-to-day delivery. Developed collaborations with Forbes, Lululemon, Burberry, Saks Fifth Avenue, Neiman Marcus, Gucci Men’s, Armani, Banana Republic, Ted Baker London, Nordstrom, Lionsgate Studios, and F45, and co-developed the University of Tennessee football Dress for Success program.

Lead an independent design and strategy practice working directly with founders and stakeholders from discovery through delivery across branding, websites, ecommerce, UX/UI, and content systems. Work includes a contractor’s first website, a coach’s brand and educational materials, consumer ecommerce, and systems for organizing complex work. More than 20 full-scale projects span consumer, automotive, wellness, retail, service, and technology sectors.

Built an early foundation in IT support, networking, cybersecurity, cloud systems, technical operations, customer support, and process improvement. Work included troubleshooting, infrastructure support, website maintenance, workflow automation, and helping organizations improve reliability, security, and scalability—experience that now informs digital systems and AI-assisted product work.