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Experience

Creative Director & Marketing Manager

Water Warrior Services + Perfect Pools

SInce September 1, 2025

Lead creative, marketing, and digital experience across two brands in the water recreation industry, with responsibility spanning brand strategy, campaign development, website UX/UI, product presentation, and customer-facing digital systems. In addition to overseeing visual execution and integrated marketing initiatives, contribute product design thinking to web experiences, user journeys, and conversion-focused interactions that support both customer needs and business growth.

District Digital Performance Manager

GP Strategies (General Motors)

Jan 2024 – Aug 2024

Promoted for delivering rapid digital improvements for 26 Chevrolet dealerships. Built dashboards and reusable templates to provide 8x faster reporting and troubleshooting. Consulted clients on web, social, CRM, and digital marketing strategies. Nominated for two company awards.

Founder & Creative Director

180 Style

Jul 2016 - Dec 2024

Founded and built 180 Style, a wardrobe styling and creative consulting business. Led digital marketing, social campaigns, e-commerce projects, and brand partnerships, including collaborations with major brands. Managed business operations, client relations, content creation, and delivered high-ROI campaigns that fueled company and client growth.

Founder & Creative Director

J. Griff Designs

Jan 2020-Present

Founded and lead a digital consultancy delivering UX/UI design, branding, marketing, and web solutions for 30+ clients. Drove strategy, executed hands-on design, and improved client results through research-driven processes.

Digital Operations & IT Support

Freelance

2014 – Present

Provided IT support, web development, and technical consulting to small businesses, entrepreneurs, and self-initiated ventures. Managed website maintenance, cloud migrations (AWS/Google), troubleshooting, networking, and workflow automation.

Water Warrior Services + Perfect Pools

GP Strategies (General Motors)

180 Style

J. Griff Designs

Freelance

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