Lead creative direction, UX/UI design, and marketing strategy for a multi-brand water recreation company. Oversee brand systems, product design for e-commerce, and multi-channel campaigns that drive growth, engagement, and revenue.

Key Contributions

Directed a 35-day digital campaign for PSP Expo Las Vegas 2025 that increased brand visibility and distributor engagement.

Oversaw Shopify product design and UX flows with GA4 and Meta integrations, improving conversion and analytics.

Developed a centralized brand asset and design system to ensure consistency and efficiency across multiple brands.

Built Notion-based dashboards for content, tasks, and reporting, reducing reporting time and enabling faster leadership decisions.


This role combines creative leadership, UX strategy, and design management with a focus on scalable systems and impactful brand storytelling.

Promoted for delivering rapid digital improvements for 26 Chevrolet dealerships. Built dashboards and reusable templates to provide 8x faster reporting and troubleshooting. Consulted clients on web, social, CRM, and digital marketing strategies. Nominated for two company awards.

Founded and built 180 Style, a wardrobe styling and creative consulting business. Led digital marketing, social campaigns, e-commerce projects, and brand partnerships, including collaborations with major brands. Managed business operations, client relations, content creation, and delivered high-ROI campaigns that fueled company and client growth.

Founded and lead a digital consultancy delivering UX/UI design, branding, marketing, and web solutions for 30+ clients. Drove strategy, executed hands-on design, and improved client results through research-driven processes.

Provided IT support, web development, and technical consulting to small businesses, entrepreneurs, and self-initiated ventures. Managed website maintenance, cloud migrations (AWS/Google), troubleshooting, networking, and workflow automation.