Lead creative, marketing, digital experience, and operational systems across two water recreation brands serving consumer and commercial audiences. Own brand strategy, campaign development, ecommerce content, website UX, product presentation, technical documentation, training, video, distributor materials, and customer-facing digital systems. Also direct CRM architecture, lifecycle messaging, lead routing, automation, and sales enablement to support measurable growth.

Supported digital performance across 26 Chevrolet dealership groups. Consulted dealership owners and marketing teams on websites, local SEO, vehicle detail pages, social content, email, and brand consistency. Built reusable Notion dashboards, audit tools, and reporting systems to organize recommendations and stakeholder follow-up. Earned quarterly recognition for high-impact performance and dealer support.

Co-founded and built 180 Style, a wardrobe styling, luxury concierge, and creative services company. Led creative direction, brand strategy, marketing, partnerships, customer experience, content, events, and a four-person team. Developed collaborations with Forbes, Lululemon, Burberry, Saks Fifth Avenue, Neiman Marcus, Gucci Men’s, Armani, Banana Republic, Ted Baker London, Nordstrom, Lionsgate Studios, and F45. Co-developed the University of Tennessee football Dress for Success program.

Lead a multidisciplinary design and strategy practice delivering branding, UX/UI, websites, ecommerce, content systems, and digital products. Completed more than 20 full-scale projects across consumer, automotive, wellness, retail, service, and technology sectors. Work spans discovery, positioning, visual identity, user flows, responsive design, launch strategy, and long-term creative direction.

Built an earlier foundation in IT support, networking, cybersecurity, cloud systems, technical operations, customer support, and process improvement. Experience included troubleshooting, infrastructure support, website maintenance, workflow automation, and helping organizations improve reliability, security, and scalability.