The Problem
Most wellness brands either feel watered down or overthought. Bettr was built to be different. The goal was to create a brand that speaks clearly, feels sharp, and actually motivates you to take care of yourself without sounding like a lecture.
The Solution
The brand is pre-launch and already turning heads. Design and naming feedback has been strong. Initial rollout plan is built around direct response and influencer partnerships with a target of five to ten thousand dollars in month one.
Role & Impact
I created Bettr from the ground up. That includes the name, tagline structure, visual system, launch strategy, and product direction. The voice is calm but confident. The design is clean but built to stand out on a shelf.
Collaboration & stakeholders
This was a solo build from start to finish. Brand will expand to include a team once product is in market.
THE PROBLEM
Most wellness brands either feel watered down or overthought. Bettr was built to be different. The goal was to create a brand that speaks clearly, feels sharp, and actually motivates you to take care of yourself without sounding like a lecture.
Bettr is a premium wellness brand designed to help people upgrade their mental and physical performance. The brand blends simplicity and depth. It pulls influence from names like Apple and Nike but delivers it through a personal lens. Every part of Bettr was made to feel clean, direct, and motivating.
THE SOLUTION
Role & Impact
I created Bettr from the ground up. That includes the name, tagline structure, visual system, launch strategy, and product direction. The voice is calm but confident. The design is clean but built to stand out on a shelf.
Collaboration / Stakeholders
This was a solo build from start to finish. Brand will expand to include a team once product is in market.