Boujee Stoners Club
Branding
2023
The launch campaign immediately built buzz and community traction.
The Wix site gave Sherlyn full control to scale, and the brand quickly earned a cult following across Instagram and local partnerships.
Sherlyn won Cannabis Influencer of the Year 2-consecutive years 2023 & 2024.
The Problem
The cannabis space is crowded with brands that either feel too sterile or too immature. Boujee Stoners Club needed a look and voice that matched its audience—elevated, feminine, and unapologetically fun.
The Solution
The launch campaign immediately built buzz and community traction.
The Wix site gave Sherlyn full control to scale, and the brand quickly earned a cult following across Instagram and local partnerships.
Sherlyn won Cannabis Influencer of the Year 2-consecutive years 2023 & 2024.
Role & Impact
I led all creative direction. Designed the brand identity, built the website, copywriting, and developed a full set of assets for launch and ongoing content. That included everything from typography and color systems to campaign captions and post templates.
Collaboration & stakeholders
Creative direction and asset production was led by me. Sherlyn managed operations and had a support team for video, photos, and modeling. I worked in sync with her to make sure everything stayed consistent across platforms.
THE PROBLEM
The cannabis space is crowded with brands that either feel too sterile or too immature. Boujee Stoners Club needed a look and voice that matched its audience—elevated, feminine, and unapologetically fun.
Boujee Stoners Club is a women-led cannabis and lifestyle brand rooted in self-expression, beauty, and community. I created the full brand identity from scratch, including the logo, site, packaging, and launch visuals. The style blends softness with edge and keeps the vibe premium while still playful.
THE SOLUTION
Role & Impact
I led all creative direction. Designed the brand identity, built the website, copywriting, and developed a full set of assets for launch and ongoing content. That included everything from typography and color systems to campaign captions and post templates.
Collaboration / Stakeholders
Creative direction and asset production was led by me. Sherlyn managed operations and had a support team for video, photos, and modeling. I worked in sync with her to make sure everything stayed consistent across platforms.