The Problem
Most people who wear makeup rarely clean their brushes. It’s messy, annoying, and easy to skip. I found a product that made it simple and built a brand around speed, ease, and clean presentation.
The Solution
Strong early ad response with add-to-carts coming in under target.
Page had high engagement and the product demo showed strong share potential.
$10k/month on average within the first 4 months of operations.
Role & Impact
I built everything from scratch. Name, store, product description, ad mockups, logo, visuals, and layout. I also set up tracking and tested campaigns for conversion.
Collaboration & stakeholders
Solo project. All creative and execution done by me.
THE PROBLEM
Most people who wear makeup rarely clean their brushes. It’s messy, annoying, and easy to skip. I found a product that made it simple and built a brand around speed, ease, and clean presentation.
Brush It Off was a direct-to-consumer brand built around one winning product. I handled the entire Shopify store design, created the branding and visuals, wrote the copy, and built the ad flow. The brand was clear, stylish, and focused on solving a specific daily pain point.
THE SOLUTION
Role & Impact
I built everything from scratch. Name, store, product description, ad mockups, logo, visuals, and layout. I also set up tracking and tested campaigns for conversion.
Collaboration / Stakeholders
Solo project. All creative and execution done by me.