The Problem
Most people waste time, money, and energy on clothing that doesn’t serve them. Capsule was built to make it easier to buy the right essentials and keep them in rotation without overthinking it.
The Solution
Pre-launch user feedback showed clear interest from people looking for convenient, conscious wardrobe solutions. The brand concept, tone, and positioning were validated through early response and engagement.
Role & Impact
I handled everything from concept to execution. That included naming the brand, building the design system, writing the voice and tone, and setting up the digital store. Capsule needed to feel calm, trustworthy, and sharp.
Collaboration & stakeholders
Solo project. Strategy, creative direction, design, and build were done independently.
THE PROBLEM
Most people waste time, money, and energy on clothing that doesn’t serve them. Capsule was built to make it easier to buy the right essentials and keep them in rotation without overthinking it.
Capsule is a modern apparel and lifestyle brand focused on helping people build their wardrobe with intention. I created the full identity, product strategy, and e-commerce experience. The goal was to make getting dressed feel effortless, personal, and on your terms.
THE SOLUTION
Role & Impact
I handled everything from concept to execution. That included naming the brand, building the design system, writing the voice and tone, and setting up the digital store. Capsule needed to feel calm, trustworthy, and sharp.
Collaboration / Stakeholders
Solo project. Strategy, creative direction, design, and build were done independently.