The Problem
Most presidential campaign sites feel formulaic and disconnected. Char’s campaign needed a digital space that felt personal, grounded, and real. Something that could reflect both her presence and her purpose.
The Solution
The site supported campaign visibility
boosted early engagement
Offered a central place for voters and supporters to learn donate and share
Role & Impact
I handled the design, layout, and every word on the site. From the color system to the donation flow, everything was created to build a consistent, trustworthy experience.
Collaboration & stakeholders
I worked with Char’s core campaign team to align visuals and voice with the broader outreach strategy. They led communications. I led design and digital.
THE PROBLEM
Most presidential campaign sites feel formulaic and disconnected. Char’s campaign needed a digital space that felt personal, grounded, and real. Something that could reflect both her presence and her purpose.
I created the official website for Char’s 2024 presidential run. The site was designed to cut through the noise and deliver a calm, clear, and confident message to the public. The layout, structure, and tone were all built to center trust, transparency, and action.
THE SOLUTION
Role & Impact
I handled the design, layout, and every word on the site. From the color system to the donation flow, everything was created to build a consistent, trustworthy experience.
Collaboration / Stakeholders
I worked with Char’s core campaign team to align visuals and voice with the broader outreach strategy. They led communications. I led design and digital.