The Problem
The Rotary Club had an active membership and strong mission, but their digital presence didn’t reflect it. The website was outdated and hard to navigate. Email engagement was low and new member signups had stalled.
The Solution
Membership interest rose almost immediately.
Weekly newsletters boosted average signups by 25 percent.
Site bounce rates dropped and event engagement improved across every campaign.
Role & Impact
I handled the website redesign start to finish, rebuilt their structure around clear sections, and created visual layouts that matched the club’s personality. I also wrote and designed email newsletters that helped bring in consistent new members.
Collaboration & stakeholders
I worked with the club president and core leadership team. They shared direction and approvals while I ran design, copy, and execution.
THE PROBLEM
The Rotary Club had an active membership and strong mission, but their digital presence didn’t reflect it. The website was outdated and hard to navigate. Email engagement was low and new member signups had stalled.
I led a full digital refresh for Detroit Rotary, including the website redesign and a new Mailchimp email campaign system. The goal was to make the organization feel more welcoming, easier to understand, and easier to join.
THE SOLUTION
Role & Impact
I handled the website redesign start to finish, rebuilt their structure around clear sections, and created visual layouts that matched the club’s personality. I also wrote and designed email newsletters that helped bring in consistent new members.
Collaboration / Stakeholders
I worked with the club president and core leadership team. They shared direction and approvals while I ran design, copy, and execution.