The Problem
Lexi, a Michigan base Health and Nutritional Coach needed a brand and website that felt as confident and direct as her coaching style. The early content she had didn’t match her voice or her audience, and nothing was built to convert new clients effectively.
The Solution
Her online presence became a key part of her client intake.
Site traffic grew and retention improved across social platforms.
Co-Created a series of eBooks. she provided the content materials and I designed and structured the eBook.
Role & Impact
I created the full brand from scratch, including the logo, color system, typography, and messaging. I built the website, wrote the copy, and structured it to speak directly to the audience Lexi wanted to reach.
Collaboration & stakeholders
I worked directly with Lexi as founder and coach. All creative work and strategy came from our one-on-one sessions.
THE PROBLEM
Lexi, a Michigan base Health and Nutritional Coach needed a brand and website that felt as confident and direct as her coaching style. The early content she had didn’t match her voice or her audience, and nothing was built to convert new clients effectively.
LexiFit is a personal training brand built to empower women through confidence, discipline, and clarity. I developed the brand identity and launched the site with a clean, focused layout that brought her message to life.
THE SOLUTION
Role & Impact
I created the full brand from scratch, including the logo, color system, typography, and messaging. I built the website, wrote the copy, and structured it to speak directly to the audience Lexi wanted to reach.
Collaboration / Stakeholders
I worked directly with Lexi as founder and coach. All creative work and strategy came from our one-on-one sessions.