The Problem
A lot of branded merchandise feels forgettable because the product and the brand have no real connection. Ford has generations of history, identity, and cultural meaning, but most promotional merchandise does not use any of that. I wanted to explore what the experience could look like if every item felt intentional.
The Solution
Built an 18-page creative concept presentation
Created a 21-page supporting merchandise visual library
Developed a complete collection direction across apparel, accessories, objects, and lifestyle products
Role & Impact
I developed the concept independently from start to finish. That included the creative strategy, collection direction, merchandise ideas, art direction, mockups, supporting visuals, and the final presentation.
Collaboration & stakeholders
Independent concept. All strategy, creative direction, design, and presentation work were completed by me. This was not commissioned by Ford.
THE PROBLEM
A lot of branded merchandise feels forgettable because the product and the brand have no real connection. Ford has generations of history, identity, and cultural meaning, but most promotional merchandise does not use any of that. I wanted to explore what the experience could look like if every item felt intentional.
Made Ya Something is an independent Ford merchandise concept built around one simple idea: branded products should feel like they belong to the brand, not like random items with a logo added afterward. I created a full visual direction that connects Ford's history, culture, and audience through products people would actually want to keep.
THE SOLUTION
Role & Impact
I developed the concept independently from start to finish. That included the creative strategy, collection direction, merchandise ideas, art direction, mockups, supporting visuals, and the final presentation.
Collaboration / Stakeholders
Independent concept. All strategy, creative direction, design, and presentation work were completed by me. This was not commissioned by Ford.