The Problem
Nobel had standout formulas, a loyal community, and strong sales, but no clear brand center. The visual identity, label system, and messaging lacked consistency. Nothing connected. It needed structure, cohesion, and an intentional creative voice.
The Solution
Re-established internal confidence in the brand direction.
Delivered assets ready for immediate rollout across packaging, Shopify, and content.
Positioned for long-term creative leadership and consistent visual execution.
Role & Impact
Led strategy, design, and copy from top to bottom. Presented the refined direction through a multi-deck campaign, including a proposal for an Acting Creative Director role. Delivered a lookbook, label system, voice guide, prompt structure, and campaign ideas, all tailored to elevate the brand without disrupting the core team.
Collaboration & stakeholders
Worked directly with the co-founders. Navigated a startup environment with limited structure, ensuring everything I delivered could plug in without frictio
THE PROBLEM
Nobel had standout formulas, a loyal community, and strong sales, but no clear brand center. The visual identity, label system, and messaging lacked consistency. Nothing connected. It needed structure, cohesion, and an intentional creative voice.
A full creative case study for Nobel Grooming, focused on repositioning the brand through strategic design, visual direction, and messaging. I introduced a unified identity system, built a copy structure, designed label templates, and proposed a creative leadership role to scale it all.
THE SOLUTION
Role & Impact
Led strategy, design, and copy from top to bottom. Presented the refined direction through a multi-deck campaign, including a proposal for an Acting Creative Director role. Delivered a lookbook, label system, voice guide, prompt structure, and campaign ideas, all tailored to elevate the brand without disrupting the core team.
Collaboration / Stakeholders
Worked directly with the co-founders. Navigated a startup environment with limited structure, ensuring everything I delivered could plug in without frictio