The Problem
A pool purchase does not end at checkout. Customers need to understand the package, prepare their site, assemble the pool and get a reliable answer when something goes wrong. The journey was fragmented across products, campaigns, owner materials, dealers and follow-up systems.
The Solution
Role & Impact
Marketing Manager and Creative Director. My work supported landing-page funnels associated with six-figure monthly sales, while remaining a shared commercial contribution rather than a single-source attribution. The operating scope included 12,000+ contacts and 1,800+ documented opportunities.
Collaboration & stakeholders
Ongoing commercial work with leadership, sales, operations, dealers, vendors and external partners. Individual systems and product explorations remain at distinct release stages.
THE PROBLEM
A pool purchase does not end at checkout. Customers need to understand the package, prepare their site, assemble the pool and get a reliable answer when something goes wrong. The journey was fragmented across products, campaigns, owner materials, dealers and follow-up systems.
I connected the customer journey across the storefront, campaign landing pages, product content, owner documentation, dealer resources and CRM. The work paired brand and ecommerce strategy with the operational systems needed to carry customers from research through ownership.
THE SOLUTION
Role & Impact
Marketing Manager and Creative Director. My work supported landing-page funnels associated with six-figure monthly sales, while remaining a shared commercial contribution rather than a single-source attribution. The operating scope included 12,000+ contacts and 1,800+ documented opportunities.
Collaboration / Stakeholders
Ongoing commercial work with leadership, sales, operations, dealers, vendors and external partners. Individual systems and product explorations remain at distinct release stages.