The Problem
A commercial aquapark buyer and a lakefront homeowner are not making the same purchase. The catalog, website, campaigns and sales materials needed to separate those decisions clearly while still supporting a complex product and service model.
The Solution
Role & Impact
Marketing Manager and Creative Director. The work supported more than $300,000 in reported seasonal company sales, with attribution shared across marketing, advertising and sales. One three-email campaign reached 17,491 sends, 2,536 opens and 433 clicks; the operating audience included 9,000+ contacts.
Collaboration & stakeholders
Ongoing commercial work with leadership, sales, operations and external product partners. Revenue figures are reported company outcomes and are not attributed to one person or channel. Private customer proposals and financial details are excluded.
THE PROBLEM
A commercial aquapark buyer and a lakefront homeowner are not making the same purchase. The catalog, website, campaigns and sales materials needed to separate those decisions clearly while still supporting a complex product and service model.
I shaped the pages, catalog, campaigns and sales materials that help each audience understand the right offer and take the next step. The work connects B2B ecommerce, campaign operations, website QA, sales enablement and CRM hygiene across commercial and residential journeys.
THE SOLUTION
Role & Impact
Marketing Manager and Creative Director. The work supported more than $300,000 in reported seasonal company sales, with attribution shared across marketing, advertising and sales. One three-email campaign reached 17,491 sends, 2,536 opens and 433 clicks; the operating audience included 9,000+ contacts.
Collaboration / Stakeholders
Ongoing commercial work with leadership, sales, operations and external product partners. Revenue figures are reported company outcomes and are not attributed to one person or channel. Private customer proposals and financial details are excluded.